Nvidia has raised the price of its workstation graphics card RTX Pro 6000 Blackwell with 96 GB of memory to $16,000. This represents a 110% increase over the original pre-order price of $7,600. The current price is thus more than double its value at launch last year.
Price development of RTX Pro 6000 Blackwell and consumer cards
The price of the RTX Pro 6000 has undergone several changes since its launch. At the beginning of 2025, it was available for pre-order at over $7,600; a month later, it appeared on sale for approximately $8,500. In June 2026, the price then rose to over $13,000, which was 80% more than at launch.
The price increases have also affected Nvidia's consumer lineup, with increases reaching up to 150%. The high-end models were hit the hardest:
- The RTX 5090 is now selling for over $4,000 in August 2026, despite its launch price of $2,000.
- The RTX 5070 costs around $900 on Amazon and Newegg, an increase of nearly 65% over the original $549.
- The RTX 5050 sells for over $300, compared to its original recommended price of $249.
Memory shortage as the main cause
Behind the price increases is a memory shortage driven by demand for AI technologies. Some industry estimates suggest this situation could last for several years. SK Hynix CEO Kwak Noh-Jung stated that 2027 could be the worst period for the industry, and demand may outstrip supply even after 2030.
Computer science researcher and software performance expert Daniel Lemire called the rise in memory prices a historical anomaly. According to him, these changes have practically erased decades of stable and exponential cost reductions. The memory problem is affecting the entire electronics market, including laptops, desktops, smartphones, and gaming consoles.